Digital Signage & Business Intelligence Platform Integrations

Communications meet Business Intelligence 

Workplace Communication is becoming more data-driven

In this article, we introduce you to the Top Six Business Intelligence Platforms that companies are using today. 

You can also learn how Communication teams are becoming increasingly interested to learn more about Business Intelligence platforms to integrate these into communication processes, using i.e Digital Signage.

By 2025 Businesses will create and manage 60% of the world’s data (IDC, Data Age 2025)


Keep reading to learn more ⬇️​  ...

Data is becoming important content for communication teams

Data-Driven Enterprise

With data, companies can empower everyone to make better decisions to build a truly data-driven business.

Data & Communication

We are seeing more companies communicating data in their everyday Workplace Communication.

Communicating data in practice means that we are sharing actionable information and visualizations around strategic domains. Team & Company wide dashboards are becoming mainstream.

The Trend we are seeing today

Business unit leaders and corporate communication teams set up new processes and take advantage of integrations to automate relevant data streams into their workplace communication flow.

"Only 4% of companies stated they make good use of data - and act on it"

(Bain & Company research 2013)

When different teams (i.e sales, marketing, production unit) operate, they are most interested to know how are they doing in terms of targets. 


To gain visibility and attention communication teams blend corporate communication among team specific information. 

Team specific information is typically a team dashboard including some of the following information:

Effective data that is commonly used in communication 

Sales KPIs

Sales pipeline & closed leads 

Health & Safety records

Accident free dates & near miss metrics

Production Data

Order data, production quantities

Quality Data

Availability, consistency, timeliness

Financial KPIs

Revenue, Gross Profit, Expenses

And where is this information today?

Business Intelligence (BI) Platform 

"Business intelligence (BI) platforms enable enterprises to build BI applications by providing capabilities in three categories:

1. Analysis, such as online analytical processing (OLAP)

2. Information delivery, such as reports and dashboards; and

3. Platform integration, such as BI metadata management and a development environment."

Definiton by Gartner, Inc

In many cases the above-mentioned data, insights, and visualizations can be found in Business Intelligence Platforms.

Companies use Business Intelligence services to transform data into visuals, to analyze data and share dashboards to drive action.

Below we go through the Top 6 Business Intelligence services 📈​


Keep Reading to learn more ⬇️

"Simply put, business intelligence helps people make better business decisions by showing present and historical data within its business context." 

Microsoft Power BI

Power BI is a business analytics service that delivers insights to enable fast, informed decisions.

Microsoft Power BI offers two subscriptions to choose from: Power Pro or Power BI Medium

Microsoft Power BI is in the "Leaders" category in the Gartner Magic Quadrant


Tableau is "changing the way you think about data". 


Tableau comes with various products to choose from. You can deploy Tableau as a server or fully hosted cloud.


Tableau is in the "Leaders" category in Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. 


Qlik is a suite of various intelligence products.


Qlik Sense is a modern data analytics platform. The one-of-a-kind analytics engine and AI empowers any user to find hidden insights query-based BI tools

QlikView is a business discovery platform that provides self-service BI for all business users in organizations.

Qlik is in the "Leaders" category in Gartner Magic Quadrant for Analytics and Business Intelligence Platforms.


Search & AI-Driven Analytics

ThoughtSpot is a business intelligence and big data analytics platform that helps you explore, analyze and share real-time business analytics data easily.

ThoughtSpot in the "Leaders" category in Gartner Magic Quadrant for Analytics and Business Intelligence Platforms.


Agile BI to Build
Powerful Analytic Apps

The Sisense data and analytics platform is a complete end-to-end BI platform that empowers data engineers, developers, and analysts to build analytic apps that deliver highly interactive user experiences.

Sisense is in the "Visionaries" category in Gartner Magic Quadrant for Analytics and Business Intelligence Platforms.


Salesforce is a customer success platform with a wide range of products. 

Salesforce Einstein Analytics gives complete analytics to every business user. With seamless integration to Salesforce, business users get beautiful data visualizations and actionable insights right where they work.

Salesforce is in the "Visionaries" category in Gartner Magic Quadrant for Analytics and Business Intelligence Platforms.

The Challenge

Businesses have increasing resources of data analysts and business intelligence systems in use, but often fail to share their insights with their employees.
"Only 4% of companies stated they make good use of data - and act on it"

- Bain & Company research, 2013

How can Digital Signage help businesses to build a data-driven enterprise?

  • The Data in Business Intelligence Platforms can be integrated into communication processes with Digital Signage


  • Digital Signage can help extend the reach of Insights & Dashboards, even i.e employees on factory floors  

  • With the help of Digital Signage Business Intelligence Dashboards can reach targeted audiences

Read More about Workplace Digital Signage

You might also be interested in...

Workplace Digital Signage

Digital Signage that integrates with the tools you use 


High Impact Workplace Communication blog for communication professionals

How to integrate Power BI with Digital Signage

An article that gives you a step by step guide



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