Digital Signage & Business Intelligence Platform Integrations
Communications meet Business Intelligence
Workplace Communication is becoming more data-driven
In this article, we introduce you to the Top Six Business Intelligence Platforms that companies are using today.
You can also learn how Communication teams are becoming increasingly interested to learn more about Business Intelligence platforms to integrate these into communication processes, using i.e Digital Signage.
By 2025 Businesses will create and manage 60% of the world’s data (IDC, Data Age 2025)
Keep reading to learn more ⬇️ ...
Data is becoming important content for communication teams
Data-Driven Enterprise
With data, companies can empower everyone to make better decisions to build a truly data-driven business.
Data & Communication
We are seeing more companies communicating data in their everyday Workplace Communication.
Communicating data in practice means that we are sharing actionable information and visualizations around strategic domains. Team & Company wide dashboards are becoming mainstream.
The Trend we are seeing today
Business unit leaders and corporate communication teams set up new processes and take advantage of integrations to automate relevant data streams into their workplace communication flow.
"Only 4% of companies stated they make good use of data - and act on it"
(Bain & Company research 2013)
When different teams (i.e sales, marketing, production unit) operate, they are most interested to know how are they doing in terms of targets.
To gain visibility and attention communication teams blend corporate communication among team specific information.
Team specific information is typically a team dashboard including some of the following information:
Effective data that is commonly used in communication
Sales KPIs
Sales pipeline & closed leads
Health & Safety records
Accident free dates & near miss metrics
Production Data
Order data, production quantities
Quality Data
Availability, consistency, timeliness
Financial KPIs
Revenue, Gross Profit, Expenses
And where is this information today?
Business Intelligence (BI) Platform
"Business intelligence (BI) platforms enable enterprises to build BI applications by providing capabilities in three categories:
1. Analysis, such as online analytical processing (OLAP)
2. Information delivery, such as reports and dashboards; and
3. Platform integration, such as BI metadata management and a development environment."
Definiton by Gartner, Inc
In many cases the above-mentioned data, insights, and visualizations can be found in Business Intelligence Platforms.
Companies use Business Intelligence services to transform data into visuals, to analyze data and share dashboards to drive action.
Below we go through the Top 6 Business Intelligence services 📈
Keep Reading to learn more ⬇️
"Simply put, business intelligence helps people make better business decisions by showing present and historical data within its business context."
tableau.com
The Challenge
Businesses have increasing resources of data analysts and business intelligence systems in use, but often fail to share their insights with their employees.
"Only 4% of companies stated they make good use of data - and act on it"
- Bain & Company research, 2013
How can Digital Signage help businesses to build a data-driven enterprise?
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The Data in Business Intelligence Platforms can be integrated into communication processes with Digital Signage
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Digital Signage can help extend the reach of Insights & Dashboards, even i.e employees on factory floors
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With the help of Digital Signage Business Intelligence Dashboards can reach targeted audiences
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