The benefit of thinking like a media company
Businesses have started to think and behave like media companies. They are building the audience and the following by producing relevant, customer focused content.
Sending out the press releases is just not enough anymore. The benefit of thinking like a media company is in the fact that while the produced content might not create direct revenue, it certainly has a major influence on the top line.
Bring your team together to work like an agile media newsroom
The content marketing and communication teams are running the operations today more like an agile media newsroom.
It can be hectic to create and produce content, keep the deadlines, deliver big releases and interact with the customers.
To do this, to run the operations, it is important to understand the big picture and stay up to date at the same time. This requires collaboration and close communication to one another.
How a telecom operator designed their modern newsroom
A few years ago a large telecom operator started to steer their way of working towards agile editorial and content producing newsroom.
They designed a specific space for the communications team, called the newsroom.
They designed a specific space for the communications team, called the newsroom. It’s a modern space with a filming studio (ran by me and some external partners), and at the center of everything is big round table.
The whole concept is based around the table. This enables the team to work close to one another. Anyone from the organization can walk in the Newsroom and join the team at the table.
Digital Signage with automated live content steer the operations into positive directions
Above the table is a huge round truss scaffold with eight screens on it. It’s these screens that will steer the the team towards being more reactive and agile, as they aim to have both the KPI’s and communications channels visible on them 24/7.
It’s these screens that will steer the the team towards being more reactive and agile, as they aim to have both the KPI’s and communications channels visible on them 24/7.
Six of the eight displays have the workplace digital signage automatically displaying company's latest content on them. The screens show live information in a visual format from different data sources such as
RESULTS According to the company they they have been able to implement some real factors to their routines as they have constant live updates on their social media channels. But this is just the first loops of the war room. As a next step they are sketching the exact visual KPIs, that both steer and report the work, to be displayed.
TIP you can also share the weekly highlights of your next 7 days task list to the team on displays. The visual timeline representation improves project and dead line management and keeps everyone on the same page.
Would you like to know more how you can create a war room to your team? Contact Us today
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