How to drive intranet adoption with digital signage

October 23, 2018

 

Success starts from the people

 

Companies are adopting new tools to engage employees. Some are looking into driving transparency and sharing information between business units to break silos. Others are enhancing their internal communication to connect people and to engage them with the company brand. In many cases new digital workplace and social sharing platforms are implemented.

 

New way of working

 

Implementing new technology into your organization always requires people to change their behavior. Fundamentally it is more about new way of working than new technology.

 

Plan for adoption

 

Adopting new, the next generation of intranet typically touches most end users in the organization. It can be difficult to reach full adoption without a formal adoption plan. Remember to include digital signage into your adoption plan. WHY and HOW? Read further to find out.

 

Be relevant

 

The key to success and engagement is to provide relevant and engaging content to the target audiences. Relevant in this context means something that is meaningful for the audience at that moment. The new posts and articles in your new digital workplace platform are just that.

 

But how to gain visibility and promote the first wins regarding the new intranet if people are not yet finding their way in?

 

Make it memorable

 

Share and promote the content from the new intranet on digital signage. Promote the latest news, posts and articles automatically on company wide digital signage screens. Stay on top of the mind and drive adoption.

This raises awareness and increases the usage of intranet

Share the great content you have and remind users to take action at the same time. This raises awareness and increases the usage of the intranet.

 

Reach your audience in new places

 

By leveraging digital signage the right way, it is possible for you to reach the employees with digital displays in totally new places. Reach your audience in places around the corporate campus such as office areas, lobbies or coffee break areas.

 

Combine and align different internal communication channels for maximized efficiency.

 

 

TIP #1 - Automate it to save time & effort

 

You can now save money, time and effort by automating the news from the intranet to digital signage displays with the specific turn-key applications that do the job.

 

TIP #2 - Place you CTA

 

Remember to include a call to action at the end of each post asking the employees to login into the intranet to read more.

 

Further information:

Automate content from Happeo to workplace digital signage

Automate content from SharePoint online to workplace digital signage

 

You might also like:

 

Workplace Communication future trends

Top 3 Enterprise use cases for digital signage in the workplace communication

Top 5 predictions in to the future of internal communications content

 

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